This article marks the beginning of a five-part series designed to provide relevant context while exploring Boon and its mission to elevate community engagement standards within Thorchain and Kujira.
Table of Contents
- An Introduction to Boon
- Defining SocialFi
- Defining AmpliFi
- Boon: The Roadmap
- Boon: Team and Advisors
- Conclusion
- Useful Links
An Introduction to Boon
As the DeFi landscape evolves and the digital realm expands, the challenge of creating tools that reward meaningful engagement and foster loyal communities becomes increasingly important for widespread adoption. The experienced and fully doxxed team behind Boon aims to address this issue by providing a seamless, rewarding user experience that is currently lacking in the Web 3 space through a concept termed “AmpliFi”.
Before we get to that though…
What is SocialFi?
SocialFi is an emerging narrative in the Web 3.0 ecosystem with the potential to scale adoption to the next level through genuine user interest. Specifically, SocialFi represents the intersection of social media and DeFi, where participants are rewarded for activities such as content creation, post sharing, and task completion set by project leaders. The core idea is straightforward:
Incentivize engagement → Form a proud community → Attract new users
Despite its promise, current projects in this space often fail to deliver a truly immersive experience. Most lack creativity and novelty, leading to a monotonous cycle of activities that prioritize social reach. Thus attracting low-retention users and yield farmers who extract value without contributing to growth.
These shortcomings highlight the significant opportunity that Boon seeks to capitalize on.
Defining AmpliFi
AmpliFi is Boon’s innovative solution to these challenges. This term has been coined by the team to illustrate how Boon improves upon traditional SocialFi concepts by incorporating lessons from peer-to-peer marketing, micro-influencing, and the idea of super fandom.
Boon achieves this through a diverse array of features and designs:
- Social media-compatible web app with wallet functionality
- Dynamic rewards infrastructure that adapts to engagement levels
- Mission/quest functionality with on-chain verification
- XP system and gamification elements leading to additional rewards
- AI-driven community management (user engagement, analytics, etc.)
- In-app communications with customizable functionality
- The Booniverse: Interactive metaverse
- Learn-to-earn modules
With its comprehensive features, the Boon platform empowers leaders to manage, incentivize, and unify their communities, transforming passive users into enthusiastic advocates.
As Boon ramps up for launch, a clear and strategic roadmap will guide the implementation of these features and ensure the platform’s growth and sustainability.
Boon: The Roadmap
Boon is committed to a future of continuous improvement and adaptation to emerging trends with a range of exciting partnerships on the horizon. This includes exploring new technologies, integrating user feedback, and closely monitoring market demands to remain in tune with the rapidly innovating DeFi landscape.
Below is an overview of the key events leading up to the launch of “Phase 1” in Q1 2025, which will be elaborated upon in a future article.
- 11th July 2024: Development of MVP commenced
- 28th August 2024: Start of marketing campaign
- 2nd September 2024: Social channels to open
- 17th – 19th September 2024: PILOT sale
- October 2024: $BOON token staking goes live
- Q1 2025: Full, working ‘Phase One’ of application completed
As the Boon journey begins, the driving force behind its vision is not without a dedicated and accomplished group of core team members and advisors.
Boon: Team and Advisors
The Boon team is a fully doxxed group that brings together an impressive blend of Web2 and Web3 expertise. Following the collapse of their home on Terra, they solidified their presence within the Kujira ecosystem. Through active engagement as community members as well as participation in IRL meetups, they began connecting and contributing to the Kujira network through their validator, Bizu Labs.
Their journey extends beyond Kujira, encompassing experience with prominent Web2 businesses and participation in Web3 events alongside esteemed brands like Bored Ape Yacht Club and Crypto Punks.
Let’s now meet the brains behind Boon and find out what unique experience they bring to the table.
Meet The Team
Notable Team Experience
In addition to core members, Boon has the support of several renowned advisors, well known for their contributions to the Kujira ecosystem.
Advisors
Conclusion
The rise of SocialFi opens up exciting opportunities for enhancing community engagement, yet is not without significant challenges. A primary concern is the lack of a cohesive framework that allows projects to effectively manage and promote meaningful community growth.
Boon addresses these challenges head-on with AmpliFi, a concept designed to empower users through a range of features, seamless integrations, and community tools. With a foundation built on a talented team, strategic development, and a vision for continuous improvement, Boon is not just keeping up with industry trends; it is actively contributing to the future of blockchain marketing starting with Thorchain and Kujira.
As we wrap up this discussion, we encourage you to follow Boon’s socials and explore the links below!
Useful Links
Socials
Founders
Contributors